Request for Information - Kroger + DDB

Custom designed and packaged book by the DDB design team for the internal pitch process to Kroger Foods. The cohesive book composition and package design was a team effort. The fruit sticker illustrations were done by me.

Color palette, type treatment, sourced imagery and all brand elements were chosen by the design team and are not associated with Kroger’s current branding. 

This book was not and will not be publically displayed or distributed. All image rights go to their respective owners.

© 2020
Chicago, IL.