Request for Information - Kroger + DDB

Custom designed and packaged book for the internal pitch process to Kroger Foods. Color palette, type treatment and all brand elements within the book were chosen by the design team and are not associated with Kroger’s current branding. Custom fruit sticker illustrations and photography direction done by me.

This book was not and will not be publically displayed or distributed. All image rights go to their respective owners.

© 2023

Brooklyn, NY.