Miller High Life - Global OOH
Campaign exploration for Miller High Life’s European markets. Using their tagline “Higher Expecations”, I wanted to push scale and positioning of the bottles on these pieces, highlighting what makes High Life stand out from their competition: the iconic label, unique bottle shape, and golden liquid.
I loved the idea of letting the bottles float in space, mimicking the “champagne bubbles” of the beer itself. I explored this concept along with a few others below.
I loved the idea of letting the bottles float in space, mimicking the “champagne bubbles” of the beer itself. I explored this concept along with a few others below.
