Miller Lite - “It’s Miller Time” 
Three internal creative brand explorations for an upcoming Miller Lite campaign.

The first direction incorporates a repeating extruted type motife to form a cohesive look with repetition and color blocking. The second plays into the world of close up photography and neon. Pulling inspiration from David Carson, the third direction lives heavily in a 90’s, grungy and sometimes chaotic world, creating a sense of nostalgia and human rebellion. 

These designs were not and will not be publically displayed or distributed. All image rights go to their respective owners.


Area 1 





Area 2





Area 3





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